Graduated from Miami University in 2025 with a bachelor’s degree in marketing and a 3.4 GPA.
Professional experience in D2C, service, events, education, social media, and sports marketing.
My top 6 skills as a marketing professional
Market Segmentation
I bring a strong focus on market identification, using data-driven insights to define and understand key customer segments. This enables me to break down broad markets into distinct, actionable groups based on behavior, demographics, psychographics, and purchasing patterns.
Driving the Purchase Funnel
I specialize in guiding customers through each stage of the purchase funnel—from awareness to conversion—by delivering targeted, value-driven experiences at every touchpoint. By analyzing user behavior and optimizing engagement strategies, I can convert interest into action and improve overall campaign performance.
Strategy Development
I am skilled at developing comprehensive marketing strategies that align with business objectives and tactical KPI’s. By combining market research and data-driven planning, I create clear roadmaps that guide campaign execution. My strategic approach ensures maximum ROI and drives sustainable growth.
Market Data and Research
I conduct thorough market research and analyze data to understand consumer behavior, identify trends, and evaluate competitive landscapes. By transforming data into clear insights, I help shape marketing strategies that are both targeted and effective, ensuring campaigns resonate with the market and deliver measurable results.
Performance Analytics
I leverage performance analytics to monitor, measure, and optimize marketing goals by tracking key performance indicators such as conversion and ROI. By analyzing data in real time, I identify trends and areas for improvement, enabling data-driven decisions that enhance campaign effectiveness and maximize results.
Content Creation
I develop engaging, on-brand content for social media, blogs, email campaigns, and websites that resonates with target markets. By aligning creativity with marketing objectives, I create content that builds brand awareness and drives engagement, helping to move customers through the purchase funnel effectively.
As a personal passion project, I’ve been running a self-managed resale business on Mercari (and eBay). Since starting in April of 2024, I have made $1k+ in revenue with a 5 star rating and exceptional reputation selling exclusive fragrances from premier brands such as Yves Saint Laurent, Valentino, Tom Ford, and many more.