Crystal Geyser: Product Line Launch

This was a team project from fall of 2024. Crystal Geyser was releasing a new product line at the time and they were looking for a strategy and campaign to launch it.

We started by analyzing Crystal Geyser’s current target market. We then looked into consumer demographics of the new product type as well as their psychographics and use cases. By comparing both of these market segments and looking at where they overlap, we were able to create a new segment for the new product line. Using this new segment, we were able to successfully create a launch strategy and campaign tailored to our new target market.

After doing research on the target market, we found the best segment for this new product to be new parents. We then gather insights from this market for a tailored marketing approach.

This is the broad strokes of our campaign for the new product line launch